Why us?

GREAT CONTENT drives great marketing

You got your ad agencies. And your PR firms. Agencies focused on interactive and digital marketing are sprouting like dandelions. Freelance writers abound. Ditto with one-person Web shops and graphic designers.

Then there’s Vantage Communications. What’s different about Vantage? Two things:

1. Vantage helps clients leverage the power of WORDS. Or to be fancy about it, we specialize in content development, content management and marketing thought leadership. That means:

  • Top-notch content is our specialty. Unlike PR firms and ad agencies that offer dozens of services, it’s our business to develop content that serves as the foundation of your marketing program.
  • Vantage Founder David Wasserstrom is a client service veteran who works well with a variety of organizations. David supervises ongoing marketing campaigns and has worked with many of his clients for years. He understands that delivering great client service takes consistent, open communication, creative thinking, sound execution, and respect for deadlines and budgets.

2. David’s background is in business-to-business marketing and business journalism. That means:

  • He is an experienced, successful marketer and an expert writer – not one or the other.
  • David is well-versed in broad areas of business, industry, technology, finance and construction, giving him a fast learning curve in any vertical.
  • You can trust David to speak with your customers or colleagues and make a sound impression. David has interviewed hundreds of sources for literally thousands of bylined articles and client projects. From CEOs and middle managers to line workers and the proverbial man on the street, chances are good that David interviewed them at some point.
  • David is accredited (APR) by the Public Relations Society of America. APR is the PR profession’s only national post-graduate certification program and its premier credential. Accreditation affirms a practitioner’s fundamental knowledge of communications theory and its application. It demonstrates advanced capabilities in research, strategic planning, implementation and evaluation. Most importantly, it formally recognizes a commitment to professional excellence and ethical conduct.
  • Content without an objective framework is pointless. That’s why Vantage develops content around predefined goals and strategies – whether you want to boost short-term sales or build thought leadership in the markets you serve.

ABOUT DAVID

“Find what you like to do, then be the guy that does it…”

…from the AMC TV series Mad Men

David Wasserstrom, APR has devised and implemented strategic marketing programs for clients in architecture/building products, health care, advanced technology, industrial, professional services and not-for-profit sectors. With hundreds of brochures, ads, articles, columns, white papers and news releases to his credit, David is uniquely adept at giving clients a distinctive and powerful voice.

A former award-winning journalist, his talents lie in synthesizing information from a variety of sources, sifting through technical jargon, translating complicated concepts into easily accessible material, and projecting a clean, straightforward tone. He’s also run large client engagements and knows how client service should really be delivered. Dependable, accountable and creatively charged, his professional experience spans nearly 20 years.

Publications in which David’s articles have appeared include Glass Magazine, Door & Window Manufacturer, Heartland Real Estate Business, Banking News, Internet Telephony, PC World, HPAC Engineering; Hydrocarbon Processing, Chemical Equipment, Home Health Products, Process Engineer, Pipeline & Gas Journal, Kitchen & Bath Design News, Cleveland Bar Journal, Multi-Family Trends, Properties, Builders Exchange, Crain’s Cleveland Business, Cleveland Magazine and Inside Business.

David is an accredited member (APR) of the Public Relations Society of America, Cleveland Chapter. He has served on its Programming Committee and sat as an APR accreditation panelist. Additionally, he is a graduate of the Jewish Community Federation of Cleveland’s Mandel Symposium for Young Leadership and currently serves on the Board of Trustees for Court Community Service, Magnolia Clubhouse and Citizens’ Academy. He also serves on the Marketing Committee for Young Audiences of Northeast Ohio.