White Papers

A white paper can be an incredibly powerful sales tool for your business. The trick is convincing people that your perspectives are the ones they need to read…

Content in myriad forms can influence a purchase decision: From articles, news releases and Web site copy to brochures, sell sheets and e-communications.
But white papers are unique. Why?

  1. They’re the ultimate anti sales-speak marketing tool. White papers showcase your knowledge and thought leadership on important issues, underscoring your value to customers and prospects by providing information they can really use.
  2. They are education-oriented, demonstrating your expertise and technical abilities.
  3. They highlight your organization’s active and important role as a generator of ideas and trends, and a vital member of your industry’s broader community.
  4. They often provide the final critical input into a decision about purchasing a product or service.
  5. They have an attractively long shelf life. Magazines and newspapers eventually find their way into recycling bins. But white papers, properly delivered and readily accessible as online media, can be stored indefinitely on corporate intranets. Additionally, many white papers can be updated with new information as technologies and industries evolve.
  6. They’re great for new companies in emerging industries looking to make a name for themselves, and they serve established companies equally well as tools of innovation and leadership.
  7. Ultimately, white papers can help sales teams generate traffic and move prospects down the sales funnel.

White papers often get a bad rap as long-winded, byzantine discourses filled with impenetrable scientific data and obscure references. White papers developed by Vantage, on the other hand, are well-researched, concise, thoughtful, and written in clear, easy-to-understand language. Yes, we write technical papers for audiences that include engineers and seasoned industry pros. But we often augment copy with charts, figures, and tables that lend color and context to your unique perspectives.

Sounds great in theory, but not sure where to start, or what to say? No problem.

Our white paper production process starts with total immersion in your product or service, including interviews with key staff and extensive research. The goals:

  1. Dig deep to determine what issues are really important in your marketplace and will create a buzz;
  2. Broaden our research scope to understand what experts – and your competitors – are saying about the topic.

We then create an outline, work with you and your team to refine it, develop content, solicit feedback, and revise accordingly.

White paper development from Vantage can also include the design and production of the paper itself. We work with some of the industry’s top graphic designers to incorporate sidebars, callouts, captions, quotations and other visual elements that make your great insights even greater reads.

Featured Samples       1 2 3

To talk white papers, call (216) 403-7272 or (843) 473-4440.

Email: david@vantcomm.com.