PR + Advertising

Words. They’re our thing at Vantage Communications. Yet we also possess deep experience within the realms of PR and advertising. What does that mean?

  • You receive prominent coverage in top publications and media outlets. David Wasserstrom is a proven media relations expert and works daily with editors and reporters across the consumer and trade spectrum. By understanding and meeting the needs of working journalists, Vantage maintains lasting relationships with the media and serves as a valued resource.
  • We publicize events that generate real buzz and build strong ties with your customers and prospects.
  • We help you transcend crises with planning, vision, clarity of thought, and seamless execution.

Vantage’s public relations services include:

  • Content distribution and placement
  • Editorial calendars
  • Product/service launches
  • Media training
  • Trade show promotion + support, including press kit development
  • Special event planning
  • Crisis communications and management

Featured projects and campaigns:
Technoform North America (www.technoform.us): Vantage devised and implemented the successful North American launch of international glass components manufacturer Technoform. We created a comprehensive press kit that introduced the company’s two core products. We pitched the company and its products directly to key industry editors. We arranged booth interviews at the industry’s primary trade show, prepped the client before each interview, and attended those interviews to facilitate discussion. Our work yielded significant hits in primary media targets. Subsequent campaign phases included development and placement of bylined ‘thought leadership’ articles in key industry publications, including Glass Magazine and Door & Window Manufacturer.

HSB Architects + Engineers (www.hsbarch.com): Vantage was retained to develop article concepts for vertical trade publications, pitch those concepts, develop content, and place each article. Vantage secured several key placements, and coverage helped broaden exposure of HSB’s expertise in their core service lines.

Kaiser Permanente of Ohio (www.kaiserpermanente.org): Vantage worked closely with Kaiser’s senior staff to develop relevant angles for coverage. We then pitched a series of column ideas to a key media outlet and, upon acceptance, developed copy for our client. Kaiser-bylined columns subsequently appeared in successive health care special sections of Cleveland’s largest weekly business newspaper.

The Mayfield Sand Ridge Club/The Oakwood Club (www.mayfieldsandridge.com):
Mayfield Sand Ridge and Oakwood, two of Northeast Ohio’s most historic and esteemed private clubs recently agreed to combine memberships. Vantage was retained to devise and implement a process to share this significant news with the public. To accomplish this, we developed appropriate messaging and clear information about the transaction, its implications and its benefits; we prioritized distribution to media outlets; we prepared spokespeople for a broad range of potentially tough interview questions; we distributed information, facilitated interviews and worked with reporters to ensure timely and accurate coverage.

The result: Front-page, top-of-fold coverage in Ohio’s largest daily, followed by fair, accurate and prominent coverage in all other targeted online and print publications.

eBlueprint (www.eblueprint.com): Reprographics leader eBlueprint recently hired a new CFO. Rather than issuing a standard personnel announcement, Vantage dug deeper and learned that this professional was hired to boost revenues four-fold. Vantage promoted this with an extensive media relations campaign that yielded an expanded feature and photo in Cleveland’s largest business weekly, as well as coverage throughout the client’s consumer and trade universe.

Electric Sweeper Service Company (www.essco.net): Vantage positioned the appointment of ESSCO’s new CEO within the framework of a larger company growth story. The result: Front-page coverage in Cleveland’s largest business weekly.

Advertising services include:

  • Creative advertising concepts
  • Advertising copy development
  • Media planning and buying

Featured Samples        1 2

(216) 403-7272 or (843) 473-4440. Email: david@vantcomm.com.